One summer afternoon, while teeing off at a golf course in San Diego Christian and Shawn had a revelation. Why not create their own street-inspired golf apparel brand tailored specifically to the needs and preferences of urban golfers? They envisioned a brand that would blend the bold aesthetics of streetwear with the performance-driven features required for a successful round of golf.

With passion and determination fueling their ambition, Christian and Shawn set out on a journey to bring their vision to life. Armed with their combined expertise in design, marketing, and a deep understanding of the golfing community, they began sketching out ideas for their inaugural collection. From moisture-wicking polos adorned with edgy graphics to versatile joggers engineered for maximum mobility, every piece was carefully crafted to reflect the spirit of the urban golfer.

As they worked tirelessly to refine their designs and source the highest quality materials, Christian and Shawn also focused on building a strong brand identity that would resonate with their target audience. They settled on the name "Divot Crew," a nod to the camaraderie and shared love for the game that united golfers around the world.

Finally, after months of hard work and dedication, Divot Crew was born. With a small but passionate following of fellow urban golfers eagerly awaiting the launch, Christian and Shawn knew they were onto something special. And as they stood on the tee box of their local driving range, sporting their own Divot Crew gear and watching the sun set over the city skyline, they couldn't help but feel a sense of pride and excitement for the journey that lay ahead.